McDonald’s ?!?!

11 11 2008

mcdonalds

No Golden Arches, no clown with giant feet, and only 2 burger options. Over the last few years McDonalds have made an enormous effort to rebrand and reposition themselves in a new marketplace, this move in Tokyo is the biggest move yet. This new Quarter Pounder store front, offers just Quarter Pounders and Quarter Pounders with Cheese, a clean black, red and white fit out, even with new food packaging. I’d be keen to hear what everyone thinks about this. Check out the website here

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2 responses

12 11 2008
The McChronicles

Excellent post! Thanks.
The McChronicles just posted about your story. See it here: http://mcchronicles.blogspot.com/2008/11/quarter-pounder-store.html

Like you, The McChronicles is VERY interested in learning more about this store.

Thanks!

19 11 2008
sloane

This is so weird, especially since I was just reading about McDonald’s on Dr. Tantillo’s marketing blog, where he praises McD for being so flexible and adapting to demand but prefaced this with: “The big things about McDonald’s cosmetic image (i.e., colors, designs, clown mascot) have never essentially changed. Neither has the basic serving and restaurant setup.”
Guess they are even more flexible though… Tantillo’s full post

And actually I guess cultivating this sort of aesthetic is in line with their move to diversify their holdings (they own a significant portion of Chipotle, or did last I knew) and expand/diversify their customer base (Ex. their ‘unsnobby coffee’ campaign. Tantillo did a post on
Starbucks/Dunkin’ Donuts mentioning McDonald’s coffee, too.

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