The worldwide Casio G-Shock “Shock The World” promotional tour, which kicked off in London on June 11th and arrives in Hong Kong on June 26th. Each city will host parties with exclusive product launches and special guest performances and DJs. The project also features a series of exclusive artist collaborations with the brand, including Hong Kong’s local street-lifestyle brand SUBCREW, led by celebrity actor/designer/DJ Sam Lee and popular rap group, 24HERBS, Singapore’s art and design collective, :phunk, and Taiwan’s fixed-gear bicycle crew, nabiis. The tour also features the “Father of G-Shock,” Kikuo Ibe, creator of the legendary “shock-resistant” timepiece. These artists will create limited-edition one-off designs for “Shock The World” Tour 2009 that will not be reproduced for sale.