Bruce Weber for Moncler’s Fall 09 Campaign

12 07 2009


One of Vogue’s designated and the fashion world’s favorite photographer, Bruce Weber, had been commissioned to shoot the Fall advertising campaign for Italian heritage down company, Moncler. The campaign features some interesting images including Weber’s own Golden Retrievers donning customized quilted down dog hoodies, a bunch of half-naked male models rolling a huge ball of down jackets up a hill, and one of Weber himself sleeping on a bed surrounded by a pile of cameras with a puffy ski suit hanging from the headboard. Whoever said products need to be worn by size zero models clearly hasn’t seen Moncler’s Fall campaign. The company might be cutting back on costs, but squandering creativity is not a part of the new plan of frugality. via:freshnessmag




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