27 06 2010

Identity Crisis

28 07 2009


Eco-Friendly Concept Bike Helmet For Lacoste

28 07 2009


Bike helmets aren’t exactly lauded for their fashion-forwardness. (Hello, helmet hair!) For a noggin protector that doesn’t make you look like a sweaty quarterback or someone who’s making a grab for the Tour de France championship title, take a gander at designer Kyle J. Ferguson’s eco-friendly concept helmet for Lacoste.

Comprising sustainable materials like organic wool, thermoformed bio-plastic, low-density cork and soy-based foam, Ferguson’s helmet is, in his own words, “well-suited to leisurely rides around town, running errands, or commuting.”


Female urban professionals between the ages of 19 and 40 are Ferguson’s target demographic, since research by the Snell Memorial Foundation notes a higher incidence of injury among cyclists in that bracket.

Meanwhile, Granta Material Intelligence’s findings that cork has comparable energy-absorption properties to expanded polystyrene foam inspired his use of the renewable material for the helmet’s inner shell.

To create a “less-technical” appearance and conceal the hardshell’s interior vents, Ferguson clad his helmet with breathable organic wool in a fetching herringbone tweed.



28 07 2009


Nike Dunk Lo- Limited Edition for NONFUTURE

28 07 2009


New Nike Dunks that just arrived at MITA are looking sharp in pink and purple colorways with neon yellow accents. These dunk lows feature monotone leather uppers with treated patent panel. Both kicks are laced up in the neon yellow laces that match the sole bottoms. These limited edition Dunks are for those looking for some color but not a spectrum of tones. They are available now for a limited time and quantity only through MITA.




Paris Not France – Documentary Trailer (Paris Hilton)

27 07 2009

DJ Clark Kent x Starks Nike Air Force 1 Hyperstrike

27 07 2009